Promotions have become an integral part of Bollywood films. Stars, superstars and newcomers don't leave any stone unturned to make sure that their films are promoted well before they hit the theatres.
The small screen has become an important medium for Bollywood stars to promote their films. Considering the increasing number of reality shows and their TRPs, reality shows have become an easy reach for Bollywood stars to connect with their fans.
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